GOOD THINGS FOUNDATION
Get Online Week & Be Connected
PROJECT OVERVIEW
Momentum2 was engaged by the Good Things Foundation Australia to support Get Online Week 2019 with media outreach efforts for its week-long campaign, in addition to its ongoing Be Connected program.
Momentum2 was tasked with securing media coverage on the programs while increasing the profile of Good Things Foundation Australia.
CLIENT OBJECTIVES
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Highlight the digital inclusion activities available during Get Online Week
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Demonstrate the impact that the Be Connected program has on digitally disadvantaged members of the community
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Position Good Things Foundation as a thought leader in this space by engaging spokespeople to share key messages
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Build the profile of the foundation
OUTCOMES
Momentum2 developed a targeted media relations program that was implemented in the lead up to the event. Our strategy was to connect with media that would produce the most impact in terms of media coverage and reach.
Targeted media lists were created, focussing on news, senior and foreign language programs. Momentum2 crafted multiple pieces of content, tailored to national media as well as state and regional audiences. The agency also identified potential spokespeople which could take part in media interviews in each region representing the programs and telling personal stories to encourage participation.
Media highlights from the campaigns included interviews on various ABC radio channels, such as ABC Radio 702 Sydney, and ABC Brisbane Radio and ABC Tasmania radio, as well as media coverage was secured in metro and regional outlets across the country - including the Canberra Sunday Times, The Senior and commercial radio.
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