COLLETTE
Ongoing Public Relations and Media Outreach
PROJECT OVERVIEW
Momentum2 has been working with leading global tour operator, Collette since it launched its Australian office in 2015.
Responsible for ongoing media outreach for Collette, Momentum2 has been involved in organising media famils with key travel journalists, along with writing and distributing press releases and media alerts, creative copywriting and creating interview opportunities for representatives of Collette.
This included the announcement of a donation of $20,000 AUD from the company to the Kangaroo Island Native Plant Nursery to enable it to meet the demand for habitat restoration with seedlings of Kangaroo Island provenance to be planted in bush fire-affected areas.
CLIENT OBJECTIVES
-
To increase brand awareness of Collette within the Australian market, for consumers, travel trade and media
-
To position Collette as a leading global tour operator and an innovator in guided travel
-
To drive traffic to the official Collette website and to increase bookings on outbound Collette tours
OUTCOMES
Momentum² has conducted substantial media outreach for Collette and continues to build on its results.
Since its launch in Australia, we have generated over $8 million worth of coverage.
A selection of recent highlights have included:
-
Managing Collette's 5th Anniversary celebrations including a VIP Reception at the US Consul-General's residence for key media and stakeholders
-
Frederick’s visit to Sydney, Melbourne and Perth increased interest in Collette’s tours and in particular Oberammergau, which generated mainstream, specialist and religious publication coverage
-
Famils included Greece, Ireland, Paris, Poland, Southern USA, Washington, Finland and Costa Rica
-
Thanksgiving luncheon event held in Melbourne with 16 confirmed attendees to promote Collette’s New England tours
Examples of some media releases and coverage
Dec 09, 2019
COLLETTE LAUNCHES PRE-PAID TIPPING TO TAKE THE HASSLE OUT OF TRAVELLING
Tipping in foreign countries can be a very confusing part of travelling. Collette is taking the guesswork out of the situation with its pre-paid tipping packages, to come into effect in January, 2020 for tours departing from May 2020.
Jan 01, 2020
NEW COLLETTE TOUR EXPLORES ONE OF LONELY PLANET’S TOP 10 DESTINATIONS FOR 2020: MAINE, USA
If the pilgrims had landed a little further north in 1620, it’s highly likely they would have been enjoying lobster instead of turkey for their Thanksgiving feast, such is the bountiful supply of the tasty crustaceans in coastal Maine.
Sep 29, 2019
COLLETTE LAUNCHES NEW 2020 EXPLORATIONS BROCHURE WITH NEW TOURS AND PLENTY OF ACTION
Collette’s exciting new 2020 small group touring program, Explorations launches on September 30 with a suite of 23 tours. Guests who book early will have the best choice of dates for highly sought-after destinations such as Iceland, Patagonia, Finland and Italy.
Mar 03, 2019
2020 PASSION PLAY'S JESUS TO SPREAD THE WORD IN AUSTRALIA FOR COLLETTE'S OBERAMMERGAU PASSION PLAY TOURS
In a long-held tradition dating back to 1634, the once-in-a-decade event that is the Oberammergau Passion Play will be performed in the tiny Bavarian hamlet in May 2020, and travellers wishing to experience this iconic performance will have more choice of tours than ever before with Collette.
Jan 23, 2020
EXPERIENCE THE GRANDEURS OF IMPERIAL RUSSIA WITH COLLETTE'S LATEST TOUR
One of the most intriguing countries and cultures is now available to eager travellers with Collette’s new ‘Imperial Russia’ tour. The new tour allows history and culture aficionados to experience everything Russia has to offer over eight days, in two of the world’s most dynamic cities -Moscow and St Petersburg.